part of our “vibe project” is spreading the word as much is we can, and in the most outrageous extreme ways. While I’m in ISRAEL visiting, Sonny sent me about 30 posters that, for most part, I’ve been nailing to trees around town.
Most of them stay for a few days before they’re taken down–I’m still not sure if it’s the city is responsible, or random people–but whatever- the responses have been FCK*ing amazing.
Fast forward to last week: I went to a huge art opening at a big respectful museum (http://cartoonmuseum.org.il). The show was called “post-pop“, and as usual, I had some posters with me to post in the street.
As I’m standing @ this posh opening- the idea sparks in my head: “How about I go gorilla and post MY piece in here?”
very fast (and with out much thinking), I pulled out one shiny poster, a hammer and nails. With the help of my darling friend- who held the poster while I hammered- we NAILED it to the museum wall—-DURING the height of the art opening.
Looking around-no one seemed to really give a damn, but the adrenalin was rushing in my blood anyway. When we finished, we decided to check out the rest of the exhibit.
Walking around, I came across the legendary Israeli artist, Eliezer Sonnenschein, who started his own career by illegally adding his pieces to museum exhibits. He did it 5 times before he got officially invited by the museums to show his work.
While he and I were chatting, I told him what I had just done and he was so into it that he FORCED me to sign the vibe poster. It was at this moment when the manager of the museum noticed us. Before I knew it, I was in the middle of a huge controversy….
She was very offended and took it extremely personal that I had, in an act of vandalism, sabotaged her “baby”. Eliezer argued in my defense that the museum is funded in part by tax payers and so in a way, the space belongs to the public. He then asked her name and wrote on the WALL (right in front of her), “I love you,________ “!!!!
This pissed her off even more: “You think this is funny”??? She was livid.
I walked away to tell my friend, and after 30 seconds, we saw the manager lady walking away smiling. It turns out that the curator had come, loved the piece AND how I had installed it. Later, both the manager and the curator approached me saying that they’d decided to accept it as part of the exhibit! All they needed now was the artist information:
The poster is now exhibited in an international museum. I guess the moral of this story pretty much is: “GO FOR IT”. It was illegal and risky, but— you never know, right??
Mor Elian (m/r)