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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science) PDF




: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

Description :

PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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Commerce Web Technologies International Aix En Provence PDF 3cee7a039

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E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441379 | Date : 2002-10-03

Description :

PDF-b6cff | The Third International Conference on E-commerce and Web Technology (EC-Web 2002) was held in conjunction with the DEXA 02 in Aix-en-Provence, France. This conference, first held in Greenwich, United Kingdom in 2000, is now in its third year and is very well established. As in the two previous years, it served as a forum bringing together researchers from academia and commercial developers from in… E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)


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Strategic Analysis Cycle Hand Book PDF A3bd857e4

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by Erik Elgersma : The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498363 | Date : 2017-08-08

Description :

PDF-5b66a | This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The book begins with data collection: getti… The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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60 Minute Brand Strategist Essential Professionals PDF C4da12d6b

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by Idris Mootee : 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

ISBN : #0973130830 | Date : 2004-09

Description :

PDF-792ec | Book by Mootee, Idris… 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals


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Data Mining Managers Business Challenges PDF B5cfca744

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by R. Boire : Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

ISBN : #1137406178 | Date : 2014-10-30

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PDF-207c8 | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes…. Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges


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Contemporary Marketing Supply Chain Management PDF 5526df3a1

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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective PDF




by Daniel J. Flint : Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

ISBN : #1137492422 | Date : 2015-12-02

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PDF-ddf8e | Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed.Contemporary Wine Marketing and Suppl… Contemporary Wine Marketing and Supply Chain Management: A Global Perspective


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Advances Global Marketing Research Anthology PDF B4e42a3cb

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: Advances in Global Marketing: A Research Anthology

ISBN : #3319613847 | Date : 2017-10-28

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PDF-541a9 | This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internat… Advances in Global Marketing: A Research Anthology


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Management Technologies Commerce Business Applications PDF 2687a650f

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Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science) PDF




: Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science)

ISBN : #3540000801 | Date : 2002-12-05

Description :

PDF-5d962 | This book constitutes the refereed proceedings of the 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2002, held in Montreal, Canada, in October 2002. The 16 revised full papers presented were carefully reviewed and selected from 40 submissions. The papers are organized in topical sections on managing quality of service, mea… Management Technologies for E-Commerce and E-Business Applications: 13th IFIP/IEEE International Workshop on Distributed Systems: Operations and … (Lecture Notes in Computer Science)


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Five Futures Glasses Understand Eltville PDF 11fc39f9c

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by P. Micic : The Five Futures Glasses: How to See and Understand More of the Future with the Eltville Model

ISBN : #0230247059 | Date : 2010-04-28

Description :

PDF-abd0a | This is an inspiring, and practical book about seeing more of the future markets than the competitors. It is the first comprehensive model for analyzing and managing the future systematically and effectively. The five futures glasses and the ‘Eltville Model’ are simple, but thorough tools to improve thinking and communicating about the future…. The Five Futures Glasses: How to See and Understand More of the Future with the Eltville Model


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Shitstorm-Prävention (German Edition) PDF




by Jörg Sikkenga : Shitstorm-Prävention (German Edition)

ISBN : #3662540150 | Date : 2017-06-01

Description :

PDF-bda0d | Das Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden können. Die Sozialen Medien oder das Web 2.0 stellen eine besondere Herausforderung für das Marketing dar, da die Konsumentinnen und Konsumenten Rückmeldung zu den gekauften Produkten geben und damit reale sowie vermeintliche Missstände anprangern können. Darauf muss die Unternehmen… Shitstorm-Prävention (German Edition)


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