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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) PDF




by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

Description :

PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) by by Jörg Sesselmann

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Product Planning Essentials Kenneth Kahn PDF E5ce7c626

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Product Planning Essentials PDF




by Kenneth B. Kahn : Product Planning Essentials

ISBN : #0761919996 | Date : 2000-09-27

Description :

PDF-34227 | Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy,… Product Planning Essentials


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Product Planning Essentials by by Kenneth B. Kahn

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Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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Integrated Brand Marketing and Measuring Returns PDF




: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

Description :

PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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Consumer Behavior Building Marketing Strategy PDF 04d2837f4

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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) PDF




by Delbert I Hawkins : Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

ISBN : #0072416882 | Date : 2000-06-26

Description :

PDF-8cc9a | Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning…. Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)


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[Pub.47uzN] Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) PDF | by Delbert I Hawkins


Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) by by Delbert I Hawkins

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Click Power Proven Builders Traffic PDF F4fea6bc9

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Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales PDF




by Meredith Oliver : Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales

ISBN : #0997826002 | Date : 2016-09-01

Description :

PDF-3ea69 | Does your home building business need more traffic, leads, and sales? Do you get lost in the maze of digital marketing, search engine optimization, and all things social media? If your answer is yes, your solution is only one click away. In Click Power, home building industry expert and digital marketing guru, Meredith Oliver, guides you through the sometimes overwhelming maze of digital marketing… Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales


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[Pub.79HhP] Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales PDF | by Meredith Oliver


Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales by by Meredith Oliver

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Business Idea Early Stages Entrepreneurship PDF 4d1984af5

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The Business Idea: The Early Stages of Entrepreneurship PDF




by Soren Hougaard : The Business Idea: The Early Stages of Entrepreneurship

ISBN : #354022663X | Date : 2004-11-29

Description :

PDF-565c0 | Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves … The Business Idea: The Early Stages of Entrepreneurship


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The Business Idea: The Early Stages of Entrepreneurship by by Soren Hougaard

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Whuffie Factor Social Networks Business PDF 1841480eb

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The Whuffie Factor: Using the Power of Social Networks to Build Your Business PDF




by Tara Hunt : The Whuffie Factor: Using the Power of Social Networks to Build Your Business

ISBN : #0307409503 | Date : 2009-04-21

Description :

PDF-78ee2 | The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, b… The Whuffie Factor: Using the Power of Social Networks to Build Your Business


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The Whuffie Factor: Using the Power of Social Networks to Build Your Business by by Tara Hunt

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Defending Your Brand Companies Competitive PDF 3ab6fa8fc

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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF




by T. Calkins : Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN : #1137278757 | Date : 2012-10-11

Description :

PDF-d7d58 | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more…. Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks


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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by by T. Calkins

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Bootstrappers Guide Mobile Web Practical PDF Ac6a0a614

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The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks PDF




by Deltina Hay : The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

ISBN : #1610350529 | Date : 2012-05-01

Description :

PDF-1b47e | Creating a successful mobile-web presence is achievable with the tools found in this guide–without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web… The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks


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[Pub.53fWY] The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks PDF | by Deltina Hay


The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks by by Deltina Hay

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Vernetze Mitarbeiter Stifte Sinn Relationship PDF 0bf536bcf

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Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition) PDF




by Martin A. Schoiswohl : Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition)

ISBN : #3658063335 | Date : 2016-05-11

Description :

PDF-6d8ea | Dieser Leitfaden zum Employee Relationship Management zeigt konkret, wie es Unternehmen gelingt, sich im Arbeitgebermarkt attraktiv zu positionieren und qualifizierte Fachkräfte zu gewinnen. Erfolgsentscheidend ist das Zusammenspiel von interner und externer Kommunikation, von Wohlfühlmanagement und Personalentwicklung sowie gut abgestimmten Prozessen dahinter. Hierbei spielt das vom Autor entwi… Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition)


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[Pub.33bxK] Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition) PDF | by Martin A. Schoiswohl


Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition) by by Martin A. Schoiswohl

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Principles Forecasting Researchers Practitioners International PDF 070de3074

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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) PDF




: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

Description :

PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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Electronic Commerce Principles Hossein Bidgoli PDF 48c0a1cd3

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Electronic Commerce: Principles and Practice PDF




by Hossein Bidgoli : Electronic Commerce: Principles and Practice

ISBN : #0120959771 | Date : 2001-09-06

Description :

PDF-6543f | This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce,… Electronic Commerce: Principles and Practice


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Electronic Commerce: Principles and Practice by by Hossein Bidgoli

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Strategische Produktgestaltung Marktorientierten Profitabler Produktmanagement PDF B71dddba3

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Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF




by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

Description :

PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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[Pub.23qUb] Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF | by Dirk Schmidt-Gallas


Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) by by Dirk Schmidt-Gallas

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Betriebswirtschaftslehre Grundstudium Produktion Finanzierung Physica Lehrbuch PDF A7e06fcd0

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Betriebswirtschaftslehre im Grundstudium: Produktion, Absatz, Finanzierung (Physica-Lehrbuch) (German Edition) PDF




by Klaus-Peter Kistner : Betriebswirtschaftslehre im Grundstudium: Produktion, Absatz, Finanzierung (Physica-Lehrbuch) (German Edition)

ISBN : #3790814822 | Date : 2002-03-18

Description :

PDF-3fdc7 | Langjährige Lehrerfahrung der Autoren liegt diesem einführenden Lehrbuch zugrunde, das nun schon in 4. Auflage erscheint. Darin werden ausgewählte Kerngebiete der Betriebswirtschaftslehre zusammenhängend und didaktisch ansprechend dargestellt. Das Buch bietet Studenten wie Praktikern solides Grundlagenwissen und eignet sich somit auch zur Prüfungsvorbereitung und zum Nachschlagen. In die 4. A… Betriebswirtschaftslehre im Grundstudium: Produktion, Absatz, Finanzierung (Physica-Lehrbuch) (German Edition)


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[Pub.78GJU] Betriebswirtschaftslehre im Grundstudium: Produktion, Absatz, Finanzierung (Physica-Lehrbuch) (German Edition) PDF | by Klaus-Peter Kistner


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Global Electronic Commerce Policy Primer PDF 099471891

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Global Electronic Commerce: A Policy Primer PDF




by Catherine Mann : Global Electronic Commerce: A Policy Primer

ISBN : #0881322741 | Date : 2000-07-18

Description :

PDF-e9fef | Electronic commerce is changing the way businesses and consumers create, sell, and buy products, and the way they communicate and learn. How can policymakers position their countries to take advantage of this new environment? How should policymaking adjust to a more global, more networked, and more information-rich marketplace where relationships and jurisdictions between the governments, business… Global Electronic Commerce: A Policy Primer


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[Pub.32JQL] Global Electronic Commerce: A Policy Primer PDF | by Catherine Mann


Global Electronic Commerce: A Policy Primer by by Catherine Mann

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